Connecting the dots between complex data and human experiences to build seamless service ecosystems.
I’m a UX Researcher & Service Designer with a background in Industrial Engineering.
While most designers start with the visuals, I start with the system. My background in manufacturing and process optimization (Six Sigma) taught me to look at the whole picture from the database to the interface to the human operator.
I specialize in Service Design and Mixed-Methods Research. Whether I’m architecting a referral ecosystem for Intuit, reducing emergency response times at LSU, or optimizing forklift interfaces for Crown Equipment, my goal is the same: to use data to remove friction.
I recently wrapped up a strategic engagement at Intuit and am currently available for full-time UX Research or Service Design roles.
I’m looking for a team that values rigorous data, systems thinking, and strategic impact. If you have a complex service challenge that needs solving, let’s connect.
Experience
- Strategic Service Design: Architected the “ideal state” 7-stage customer journey map, identifying that a lack of “trust signals” caused critical conversion drop-offs. This work directly influenced the FY26 product roadmap.
- Mixed-Methods Research: Executed 30+ interviews and surveys (N=468), leveraging R and Python to correlate user trust with referral behavior. Validated that a “concierge” handoff model could increase acceptance rates to ~90%.
- Product Strategy: Led the end-to-end UX strategy, conducting competitive analysis and partnering with Engineering to ensure design feasibility and faster implementation.
- Live User Research: Conducted longitudinal usability studies with a live cohort of 96 active users, utilizing the classroom environment to gather real-time feedback and iteratively refine the UI.
- Strategic Research: Executed a massive qualitative study (N=76) across 7 departments to diagnose adoption failures in the “Crown 360” service app. I utilized a “Value Bucket” framework to translate hundreds of raw complaints into a prioritized engineering roadmap.
- Hardware/Software Strategy: Collaborated with design leadership to set the future design strategy for in-vehicle forklift displays, defining new standards to balance information density with operator safety.
- Harish Industries (Junior Manager): Developed a service blueprint for the order-to-dispatch process, achieving a 20% reduction in delivery delays. Applied Six Sigma to optimize workflows for a 35-person team.
- Razen Motors & Shreyas Enterprises (Intern): Conducted value stream mapping and ethnographic studies to streamline B2B service delivery and product quality.
- Emergency Response UX: Redesigned the information architecture for the emergency reporting flow, achieving an 87% reduction in time-on-task (from ~106s down to ~14s).
- Compliance Optimization: Digitized record-keeping systems to remove navigation bottlenecks, ensuring faster access to safety certifications for university staff.
- Service Auditing: Conducted physical safety audits to map the “offline” user journey, ensuring digital safety protocols matched real-world laboratory conditions.
Research Portfolio
