HELLO, MY NAME IS

Abhiram Maddula

Service Designer &
UX Researcher

abhiram.maddula211@gmail.com
225-384-6013​
About Me

I’m a Service Designer and UX Researcher who untangles complex experience gaps. I recently helped Intuit identify a significant conversion drop-off by architecting a new ‘ideal state’ service blueprint.

If you want to create a great product, you have to start by understanding the people who will use it.

Don Norman, Co-founder of Nielsen Norman Group

I am a Service Designer and UX Researcher driven by a passion for untangling complex workflows. Currently, I lead foundational research at Intuit, where I use mixed-methods strategies to identify critical friction points and architect ‘ideal state’ customer journeys that directly shape product roadmaps.

READ MORE

What I Do

I specialize in designing and optimizing user experiences across various platforms, ensuring every interaction is intuitive, efficient, and enjoyable.

UI/UX Research

I apply a mixed-methods approach from 1-on-1 interviews to large-scale surveys—to uncover deep user needs and validate design decisions.

Service Design

I map end-to-end customer journeys and build service blueprints to identify key friction points and design seamless, holistic experiences.

Data Analysis & Synthesis

I analyze quantitative and qualitative data (using tools like R, Python, SPSS, and Figma) to find the “why” behind the numbers and deliver actionable insights.

Skills

Design Frameworks

Journey Mapping

Service Blueprinting

Usability Testing

Contextual Inquiry

Survey Design

Mixed-Methods

Tools & Collaboration

Design & Collaboration: Figma, FigJam, Miro, Lucid Chart, Axure

Research Platforms: Qualtrics, UserTesting, DScout, Looppanel

Analysis & Synthesis: HeyMarvin, Notebook LM, Reduct

Core Skills: Stakeholder Management, Cross-Functional Collaboration, Root Cause Analysis, CX Strategy, Process Optimization & Redesign, Visual storytelling

Portfolio

Scroll to Top